Case Study
Bank of China
Bank of China
Category Hashtag:
UI/UX Design & Development
Introduction of company
Introduction
of company
Bank of China (Hong Kong) Limited (BOCHK) is a leading commercial bank in Hong Kong, established in 2001 through the merger of 12 subsidiaries of Bank of China. As a major financial institution, BOCHK offers a wide range of services, including retail banking, corporate banking, wealth management, and digital banking solutions, serving millions of customers across its 190+ branches. Known for its innovative approach, BOCHK blends tradition with modernity, as seen in initiatives like its Chinese New Year (CNY) e-card greetings. To elevate its digital engagement and brand resonance, BOCHK partnered with OneBox Creative Group.
Why need us?
01
01
Cultural Brand Connection
BOCHK needed a refreshed approach to integrate cultural traditions like CNY into its brand, strengthening ties with Hong Kong’s community and customers.
02
02
Digital Innovation
With a growing emphasis on digital banking, BOCHK sought advanced digital tools to enhance customer interactions beyond transactional services.
03
03
Customer Retention
In a competitive banking sector, BOCHK required creative solutions to deepen loyalty and engagement among its diverse client base.
